Why is personalization important to news publishers?

Personalisation and collaborative recommendations have been a key part of ecommerce for some time, and a cornerstone to Amazon.com's success.
News publishers are now looking to harness this power in the delivery of their content.

Each reader is different, with different tastes and interests and different preferences in how they consume news content. As with most sophisticated online retailers, we believe it makes sense to adapt and personalise the delivery of content to each reader based on what we know they are likely to be interested in - rather than limit readers to "one size

When readers are presented with a site that seems to anticipate their interests, the results can be remarkable. Our research suggests that by deploying our proprietary personalization engine a publisher can expect to increase the number of pages read and the revenue per ad impression by up to 20%.

Just as importantly the technology increases reader engagement - which translates into increased stickiness of the website. It reduces the tendancy of readers to come to news sites via search engines and social networks, reading one article only - instead inviting them to stick around and get to know a news site and its brand.

We invite you to contact us and see for yourself what our technology can do.